The Only True, Competitive Advantage

I believe that: an organization’s only true competitive advantage is creating and providing legendary service, it is easier and far less expensive to keep a client than it is to secure a new one, loyal, raving fan clients will never leave you for the competition, will increase their business with you, and will make trusted [...]

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Happy Employees Provide the Best Customer Experience

If you are focused on providing your clients and shareholders with a superior customer experience, making certain your employees are ‘happy’ is essential.   Happy employees are more productive, care more about the success of the company, and treat their colleagues – and clients – better. Now I’m not suggesting that it is a company’s obligation [...]

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Going from Provider to Partner

Do your clients think of you as more than just a service provider?  Do they consider you a true Partner?  One to whom they turn for advice, guidance, and to increase the amount of business they do with you? To go from provider to partner, you need to develop a strong relationship with your clients. [...]

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A Focus on Customer Loyalty – Worth Every Cent

When clients  – or prospects – are making requests of you, it may behoove you to listen, even if it costs you a little money. Why? 5% of your current clients are leaving because their friends and colleagues are telling them about the great service your competitors are providing. 9% of your customers are being [...]

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