The Only True, Competitive Advantage

I believe that: an organization’s only true competitive advantage is creating and providing legendary service, it is easier and far less expensive to keep a client than it is to secure a new one, loyal, raving fan clients will never leave you for the competition, will increase their business with you, and will make trusted […]

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A Focus on Customer Loyalty – Worth Every Cent

When clients  – or prospects – are making requests of you, it may behoove you to listen, even if it costs you a little money. Why? 5% of your current clients are leaving because their friends and colleagues are telling them about the great service your competitors are providing. 9% of your customers are being […]

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