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This sign is at a local coffee shop, whose name I’ve obscured to protect the innocent. Actually, the shop now appears to be out of business so it might not matter. Regardless, the incorrect use of “it’s” is unacceptable, especially in such a prominent location. A retail store’s sign often provides prospective customers with their [...]  Essential Steps for Successful Internal Branding: from communications to culture change and, finally, business strategy. Step 1: Determine Your Marketing and Branding Goals - If you do not have goals, how will you know when/if you are successful. Include your entire executive and management team in the process. Step 2: Develop an Integrated Marketing and Branding [...] The typical non-profit has a very limited marketing budget, but that doesn’t preclude them from generating a respectable amount of website traffic. A thoughtful content marketing strategy can help any organization attract its fair share of visitors and here are some tips for doing so without breaking the bank. Tap into your resources. Ask your [...] On March 13, 2010, 32 local students from 32 different schools wowed their families, educators and supporters at the 2010 Comcast South Shore Regional Spelling Bee. 2010 South Shore Regional Spelling Bee Program Although only one student, Courtland Priest of Canton, will represent his family, school, town, the South Shore, and Comcast in the 2010 Scripps [...] |
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