Bad Writing Is Bad for Business: Common Grammatical Errors

Every piece of written content that you publish, and every email that you send, is a reflection of you and your organization’s professionalism and attention to detail and quality.

  • Share/Bookmark

Essential Steps for Successful Internal Branding

Essential Steps for Successful Internal Branding: from communications to culture change and, finally, business strategy.
Step 1: Determine Your Marketing and Branding Goals - If you do not have goals, how will you know when/if you are successful.  Include your entire executive and management team in the process.
Step 2: Develop an Integrated Marketing and Branding Plan - without [...]

  • Share/Bookmark

The Only True, Competitive Advantage

I believe that:

an organization’s only true competitive advantage is creating and providing legendary service,
it is easier and far less expensive to keep a client than it is to secure a new one,
loyal, raving fan clients will never leave you for the competition, will increase their business with you, and will make trusted referrals to [...]

  • Share/Bookmark

Happy Employees Provide the Best Customer Experience

If you are focused on providing your clients and shareholders with a superior customer experience, making certain your employees are ‘happy’ is essential.   Happy employees are more productive, care more about the success of the company, and treat their colleagues – and clients – better.
Now I’m not suggesting that it is a company’s obligation to [...]

  • Share/Bookmark
Get Adobe Flash playerPlugin by wpburn.com wordpress themes